DIGITAL MARKETING TRAINING

Enhance your Skills and Knowledge

We are highly enthusiastic to provide Digital Marketing Training and Internship to our present generation because in the current scenario it is one of fastest growing industries and as per the current survey it is found that more than $150 billion has been invested on online advertising globally. Within a world Asia is one of the leading continents for this trend with over 30% annual growth.

Almost 45% of the world population uses the internet services through any kind of media devices. Organizations worldwide are raising their level of business through these kinds of services.This revolutionized medium helping business objective ranging from Sales, Marketing, CRM, Product Development and Research.

This has created an ever increasing demand of skilled Digital Marketing Professional.
According to an article published on The Times of India, over 8 Lakh jobs are expected to be created in Digital Marketing spaces in the year 2018, but due to unprofessional way of education and training, there is huge gap of skilled professionals.

If you are a Business Owner, Sales and Marketing professional or a student who is serious about leveraging Digital Marketing for personal or organizational growth then you must have to explore our Digital Marketing Training module.

This Course will help you build mastery in various disciplines of Digital Marketing- SEO, SEM, Social Media, Email Marketing, Inbound Marketing and web Analytics. Explore complete training module and syllabus details as below.

OUR TRAINING MODULE

Hands-on Assignments & Projects

The real learning at any digital marketing institute happens through hands-on work. The participants will get 140+ hours of Hands-on Assignments and Projects across various Core & Specialization Modules to build mastery across multiple Digital Marketing areas.

Digital Marketing Tools

Experience the opportunity of various Digital Marketing tools by using them practically. Work for Live Google Ad words, Facebook Business and many more.

"KINDLY NOTE"

Research-Based Internship will be available after 75% of course completion. It is mandatory to clear a Content Writing & English Language Selection Test for the Internship.

Industry Case Study Exercises

For each of the core modules, participants will do a Hands-on Exercise based on a real-life industry case study. These 60-hour case study exercises are of various E-commerce company site Analysis.

Research-Based Internship

We have designed research-based internship in which you will do a research on one digital marketing topic. For every quality research submission, you will publish a blog post on Aksata Digital website with your credentials. On 10 successful submissions, you will be awarded an Internship Certificate.

BUILD YOUR BLOG

Faster Way to Initialize

Since all the participants do not have a personal business or a blog, we help them build a blog through an intensive 2-hour course. This is done right after registration in order to give students a live platform to practice. Participants who already own a blog/business do not need to create a fresh blog. Moreover, each student is given access to a self-paced Promote Your Blog course.

WHO SHOULD ATTEND?

Better You can Judge It

CORE MODULE

SPECIALIZATION MODULE

Digital Marketing Syllabus

Number of Training hours in Core Modules: (78 hours live sessions + 13 hours Quizzes + 120 hours Tasks)

SEARCH ENGINE MARKETING(SEM)

5 Weeks

INTRODUCTION TO SEARCH ENGINE MARKETING(SEM)- Fundamentals and Case Studies
- Consumer Journey
- What is SEM and Why SEM?
- What is Google Adwords and why Google Adwords?
- Google Network
- Adwords Terminologies
- How does the SEM Auction works?
- Structure of the Adwords Account
- Campaign Type- Introduction to Search, Display (including Videos), Shopping and Mobile Specific campaign types and when/why to use them.
- Creation of Search Network Campaign
  - Ads
  - Ads Formats
  - Ads Text Policies
  - Ads Text Best Practices
  - DKI
  - Ads Extension
  - Keyword Research
  - Tools- Keyword Planner and Estimator
  - Keywords Match types
  - Keywords Strategies
  - Landing Page
  - Bidding and Budget
  - Optimizing the SN Campaign using the KW Planner, Match types, Ads Text best practices etc.

CREATION OF GOOGLE DISPLAY NETWORKS
- GDN Targeting Options
- Display Ads Formats
- Ads Gallery Tools
- Conversion Tracking
- GDN Campaign Creation- Demo
- Remarketing
- Advanced Display:
  - RLSA, Dynamic Remarketing
  - YouTube Remarketing
  - Smart Display Campaigns

MOBILE ADS CAMPAIGN
- Universal App Campaign
- Mobile Specific Building and Targeting Strategies
- Measuring Mobile Ads Performance and conversions
- Report Editor
- Optimization Strategies
- Account Audit Demo

SHOPPING CAMPAIGNS- INTRODUCTION
- What are Google Shopping Ads/ Product Listing Ads?
- Where do they appear on Google? What Shoppers do on the Internet?
- What Retailers need and How Google provides New Technologies to them?
- Google Shopping and its features.
- Why PLA’s and the path to create PLA Ads
- Merchant Centre Shop
- Create Shopping Campaign on Google Adwords.
- Track Performance and optimize the campaign.

YOUTUBE MARKETING- INTRODUCTION AND ADS FORMATS
- YouTube Ads Formats
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tips

SOCIAL MEDIA MARKETING (SMM)

5 Weeks

GETTING STARTED WITH SOCIAL MEDIA MARKETING
- Introduction to Social Media
- Facebook Marketing
- Creating content for Facebook and Social Media
  - Why Content is the foundation of SMM
  - Psychology of Social Sharing
  - Building Content That is Inherently shareable
- Tools for Content Creation

FACEBOOK MARKETING
- What is Facebook Marketing
  - Facebook Page best Practices
  - KPIs to measure success
  - Facebook Insights
  - Facebook Business Manager
- How does Facebook Advertising works?
  - Facebook Ads Campaign Objective
  - Facebook Ads Targeting

INSTAGRAM AND LINKEDIN MARKETING
- Marketing on Instagram
  - Optimizing your Instagram Business profile
  - Crafting an Instagram content strategy
  - Best Practices
  - Influencer Marketing on Instagram
  - Analytics and Measurement
  - Instagram Ads
- Linkedin as a Marketing Platform
  - Linkedin for personal Branding
  - Brand Marketing on Linkedin
  - Linkedin Company Pages
  - Linkedin Premiums
  - Linkedin Ads

TWITTER AND SNAPCHAT MARKETING
Twitter Marketing
- Twitter Ads
- Twitter Analytics
- Twitter Tools- Crowdfire, Tweet Reach and Tweet Archive
Snapchat Marketing
- Snapchat for Business
- Driving Management
- Analytics and Measurement

PINTEREST MARKETING STRATEGY AND CREATING A SUCCESSFUL DIGITAL MARKETING STRATEGY
- Pinterest Marketing
  - Pinterest for Business
  - Marketing on Pinterest
  - Best Practices
  - Leveraging rich pins
  - Analytics and Measurement
- SMM Tools
  - Hootsuite
  - Buffer
  - Tweetdeck
  - Sprout Socia
- Crafting a Successful Social Media Strategy
  - 10 steps framework to craft a successful SMM Strategy
  - Building content that is inherently shareable
  - Creating content for multiple platforms
  - Generating content ideas and building a plan
  - Effective Content distribution
  - Evaluating Success

WEB ANALYTICS

5 Weeks

INTRODUCTION
- What is Analytics?
- Is Analytics worth the efforts for :
  - Small Businesses?
  - Medium and Large Scale Businesses?
- Analytics vs Intuition
- Introduction to Web Analytics

GOOGLE ANALYTICS
- Getting started with Google Analytics.
- How does the Google Analytics works?
- Accounts, Profile and Users Navigation
- Basic Metrics
- The main Section of Google Analytics Report
  - Traffic Sources
  - Direct Referring and Search Traffic
  - Campaigns
  - Adwords, Adsense

CONTENT PERFORMANCE ANALYSIS
- Pages and Landing Pages
- Event Tracking and Adsense
- Site Search

SOCIAL MEDIA ANALYTICS
- Facebook Insights
- Twitter Analytics
- YouTube Analytics
- Social Ads Analytics/ ROI measurement

ACTIONABLE INSIGHT AND THE BIG PICTURE
- Recap of Google Analytics reports and tools
- Finding Actionable Insight
- Getting the Organization involved
- Creating a data driven Culture
- Resources
- Common mistakes Analytics make
- Additional Web Analytics Tools

SOCIAL CRM AND ANALYSIS
- Radian6
- Sentiment Analysis
- Workflow Management
- Text Analytics

DIGITAL ANALYTICS
- WebMaster
- Adwords Reports, Customer Reports
- Dashboard and Segmentation
- Multi-Channel Funnel Reports attribution modeling and reports

PLATFORM PRINCIPLES
- The platform Components
- The Data Model
- Measurement Protocol Data Collection
- Importing data into Google Analytics
- Reporting APIs and Report Sampling

SEARCH ENGINE OPTIMIZATION

4 Weeks

INTRODUCTION TO SEARCH ENGINE OPTIMIZATION(SEO)
- How search Engine Works
  - Indexing and Crawling basics
  - Optimizing Crawl Budget
- Intro to SEO
  - Organic Searches vs Paid Search Results
  - Anatomy of a Search Result (Search Snippet)
  - What is On- Page SEO (Content, Architecture, HTML)
  - What is Off- Page SEO/ Link Building (Social, Content-based, PR)
- Keyword Research
  - Finding Seed Keywords: Mind Map for Keyword Research
  - Using Wikipedia, Forums, for keyword Research
  - Keyword Research Process – Identify Seed Keywords, Collect metrics, Map Keywords, Google Keyword Planner tool

ON-PAGE SEO
- HTML Basics
  - Web Page Basics: What is HTML, JavaScript, CSS
  - Basic HTML Tags to create a web page includes: Title, H1, Meta Tags, IMG, a href
- On-Page SEO
  - Title, H1, Meta Description, Keyword Usage
  - Crawling: XML, HTML, Sitemap, Robot.txt
  - Content Clusters(Creating SEO-based content )
  - Negative on-page to avoid
- Technical SEO
  - URL Architecture
  - Page Speed Analysis(GT Metrix/ YSlow/ Google Page Speed Insights)
  - 301 Redirects
- Mobile SEO
  - App store optimization
  - Mobile Website: Responsive, Adaptive, Dynamic
  - Optimizing for voice Search
- Schema Markup
  - What is Schema Markup and why is it relevant to SEO.
  - Schema Types- Micro, JSON-LD
  - Common JSON Schema Tags- Organization, Website, Blog Posting, Local Business
  - How Schema shows up in SERPs

OFF- PAGE SEO
- LINK BUILDING
  - What is Link Building
  - Link Building Tactics
  - Manual Link Building Process
  - Link Building Metrics
- LOCAL SEO
  - What is Local SEO, Pigeon Update
  - Google my Business, Bing places
  - Local Pages on your Website
  - Local Listing/citation
- COM BACKLINKS
  - Backlinks audit of one website
  - How to audit backlines of the competition and gain insights
- SEO AUDIT, TOOLS, MEASUREMENT
  - SEO Audit
  - What are SEO Audits
  - Different types of SEO Audits
  - Complete SEO Audit with checklist- Screaming Frog SEO Spider, SEMRush Backlinks Audit, Page speed Audit with GTMetrix/Google Page Speed Insight, Mobile Site Audit
  - Google Search Console
  - Algorithm Updates
  - History of Google Algorithm
  - Panda, Penguin, Pigeon, Caffeine updates
  - RankBrain and the future of SEO
- Measurement with Google Analytics
  - Basics of Google Analytics
  - SEO Metrics to Measure: On-page, Off- page, Technical SEO Reporting

EMAIL MARKETING

3 Weeks

DELIVERABILITY
- Setting up an Email Marketing Machine
- ISPs, Hosting facility and MTA
- IP/DNS and shared vs Dedicated IPs
- MX Record, Whitelisting, Response Handlers and Bounces

EFFECTIVE EMAIL CONTENT
- Conversation
- Relevance
- Incentives
- Timing
- Creative and Copy
- Attributes

EFFECTIVE CREATIVE INTRODUCING
- CRABS- Does your Email have Crabs?
- Email Template Model
- Best Practices
- NLP Demonstrations(Neuro Linguistic Programming) to understand Customers better

NURTURING AND AUTOMATION
- Tools to enhance load nurturing
- Enhance better reach
- Analyze behavior patters
- Analytics
- Automation and more

RESOURCES TO DO SITUATIONAL ANALYSIS AND PROGRESSIVE UPDATES
- Customer personal toolkit
- Complete email marketing worksheet
- Content editorial calendar
- Digital Marketing Strategy Toolkit
- Email Contact Strategy Templates
- Email Campaign Calculator
- Email Marketing Health Check
- Structuring Digital Marketing Team
- Web Resources to improve Subject lines, HTML Codes, Spam Testers and Deliverability issues.

EMAIL AUTOMATION
- Introduction to Automation
  - What is Automation?
  - How does it Work?
  - What are the Benefits?
- Choosing and Automation Platform
  - Features and functions available
  - What are Workflows and how to create it?
  - Cost
  - Most widely used Platform?
- Simple Automation Functions from Mail Chimp
  - Click to Reply option- Demonstration
  - Other Features Explanation
  - Results: Demonstration and practical

INBOUND MARKETING

4 Weeks

ATTRACTING YOUR POTENTIAL CUSTOMERS INTO CONVERSION FUNNEL
- Various ways to build Reach through Digital Marketing
- What are the Engagement Magnets?
- How to identify right set of engagement magnets for your Business?
- Effectiveness of various Engagement Magnets
- Digital Research building Strategy through Inbound Marketing.

CONVERTING YOUR PROSPECTS INTO LEADS USING EMAILS
- What is Audience Aggregation?
- Benefits of Audience Aggregation
- How to do Audience through Emails?

LANDING PAGE
- Conversion Oriented Landing page Design
- Investment in Landing page
- What is it and is it for me?
- Critical Concerns to address on Landing Page
- What’s the next step

CONVERSION OPTIMIZATION
- Role of Conversion
- Understanding Customer Psyche
- Conversion Optimization
- User flow and Persuasion
- Online Persuasion
- True meaning of Landing Page, User Flow and Online Persuasion

CONVERSION OPTIMIZATION PATTERNS FOR ENGAGING WEBSITE VISITORS
- Patterns for Engaging Website Visitors
- Pattern #1 : Pop-ups
- Pattern #2 : Pop under Call-to-Action
- Pattern #3 : Inside Articles CTA

LIFECYCLE EMAILS
- What are the Lifecycle Emails?
- Where do Lifecycle Emails fit in?
- Tools used for Lifecycle Emails?
- Lifecycle Emails: Case Studies
- Load Nurturing with deep Email Marketing Implementation.

Digital Marketing Training

If you are a Business Owner, Sales and Marketing professional or a student who is serious about leveraging Digital Marketing for personal or organizational growth then you must have to explore our Digital Marketing Training module.

This Course will help you build mastery in various disciplines of Digital Marketing- SEO, SEM, Social Media, Email Marketing, Inbound Marketing and web Analytics. Explore complete training module and syllabus details as below.

The real learning at any digital marketing institute happens through hands-on work. The participants will get 140+ hours of Hands-on Assignments and Projects across various Core & Specialization Modules to build mastery across multiple Digital Marketing areas.

Experience the opportunity of various Digital Marketing tools by using them practically. Work for Live Google Ad words, Facebook Business and many more.

Research-Based Internship will be available after 75% of course completion. It is mandatory to clear a Content Writing & English Language Selection Test for the Internship.

For each of the core modules, participants will do a Hands-on Exercise based on a real-life industry case study. These 60-hour case study exercises are of various E-commerce company site Analysis.

INTRODUCTION TO SEARCH ENGINE MARKETING(SEM)- Fundamentals and Case Studies

CREATION OF GOOGLE DISPLAY NETWORKS

MOBILE ADS CAMPAIGN

SHOPPING CAMPAIGNS- INTRODUCTION

YOUTUBE MARKETING- INTRODUCTION AND ADS FORMATS

GETTING STARTED WITH SOCIAL MEDIA MARKETING

FACEBOOK MARKETING

INSTAGRAM AND LINKEDIN MARKETING

TWITTER AND SNAPCHAT MARKETING

PINTEREST MARKETING STRATEGY AND CREATING A SUCCESSFUL DIGITAL MARKETING STRATEGY

INTRODUCTION

GOOGLE ANALYTICS

CONTENT PERFORMANCE ANALYSIS

SOCIAL MEDIA ANALYTICS

ACTIONABLE INSIGHT AND THE BIG PICTURE

SOCIAL CRM AND ANALYSIS

PLATFORM PRINCIPLES

INTRODUCTION TO SEARCH ENGINE OPTIMIZATION(SEO)

ON-PAGE SEO

OFF- PAGE SEO

DELIVERABILITY

EFFECTIVE EMAIL CONTENT

EFFECTIVE CREATIVE INTRODUCING

NURTURING AND AUTOMATION

RESOURCES TO DO SITUATIONAL ANALYSIS AND PROGRESSIVE UPDATES

EMAIL AUTOMATION

ATTRACTING YOUR POTENTIAL CUSTOMERS INTO CONVERSION FUNNEL

CONVERTING YOUR PROSPECTS INTO LEADS USING EMAILS

LANDING PAGE

CONVERSION OPTIMIZATION

CONVERSION OPTIMIZATION PATTERNS FOR ENGAGING WEBSITE VISITORS

LIFECYCLE EMAILS

Email Newsletters!